Three reasons you are not selling books

You have written what you believe should be the next best seller. If you self-published, depending on the outlet you chose, you have probably invested thousands of dollars on creating a product that you know will more than recoup your investment. So why aren't you selling any books? There are three major reasons why you aren't driving people to buy your book.

• You are not friendly. People tend to flock to those that they can relate to. If you come across as a snob, people can pick up on that and won't want to support you or your efforts. Check your attitude. It could be the reason your books are still lying dormant on the shelves or online.
• You are too shy. You can't expect people to know that you have published a book if you are hugging the wall or afraid to interact with people during events and book signings. You have to be willing to be a people person, which means at times being a talker and not being afraid to go after the sale.

• You don't do any type of promotion. What good is it to write a good book and make an investment in getting it published if you are not going to get out and do anything to let people know you have a book out in the first place? Promotion does not have to cost you any money. There are everyday things you can do to help spread the word about your book. Some authors put fliers in their bills as they mail them off for payment. Others create a buzz online with Facebook pages and Twitter Tweets. There are ways that you can promote your book for free or for a very low cost, which I will discuss on a later blog.

So there you have it. These may seem like common sense reasons why you aren't seeing the types of results you want to see with your book, but you would be surprised at the number of authors that fail to realize the truth in these words.

Until next time,

~Sandra~