Why I Am A Michael Kors Handbag Fanatic

Hi, my name is Sandra, and I am addicted to Michael Kors Handbags.

There, I have admitted it.

There is just something about the Michael Kors brand that screams affordable luxury.

In fact, that's just what it is.

The Michael Kors brand was founded on the concept of making women looking good without having them break the bank.

In a recent post I wrote, I talked about how Michael Kors aimed his marketing at a group of people who had money to spend, but weren't necessarily rich yet.

This class of people, known as the HENRY's (High Earners Not Rich Yet) devour the Michael Kors brand.

With the least expensive handbag having a price tag of just over a hundred dollars, Michael Kors Handbags were definitely not intended for those who are strapped for cash.

This may be the biggest motivator behind the counterfeit bag industry.

According to cnbc.com, selling counterfeit bags is a billion dollar market.

You most often see these operations in urban communities, largely due to the fact that women in lower income areas also love designer handbags, but lack the funds to afford the hefty price tag.

So, they head to their nearest street vendor or knockoff handbag store and purchase what they think are authentic Michael Kors Handbags, but instead, what they end up with is just an overpriced knockoff.

A person caught selling counterfeit handbags can be fined up to five million dollars or face twenty years in prison.

Another victim of counterfeiting is Coach. The company has filed more than three dozen lawsuits since 2010 against party stores caught selling knock off versions of their handbags.

So, how do you know if the store you shop at is selling real Michael Kors Handbags?

Here is a really good YouTube video to help you spot the difference between a real and a fake Michael Kors Selma bag.

Yes, I love Michael Kors; the real one that is.

Be sure that your bag comes from a store that is known for selling bags of that type, such as Macy's, Nordstrom and other upscale stores. Your local gas station, no matter how nice, is not upscale and should have random Coach, Michael Kors and Louis Vuitton bags hanging on its walls for you purchase.

Unfortunately, you can't tell if an online retailer is selling fakes, so I would suggest when looking for a deal on these purses online that you also shop from sites that are known to sell the real deal.

I hope you have enjoyed this post.

Please like, share and comment. I want to know what you think.

Until next time,

Ladies Love Michael Kors

Luxury Handbag Designer Finds Sweet Spot In Marketing

I cannot lie. I love luxury handbags. And while some can carry a pretty hefty price tag, I think that every one should invest in at least of them for themselves. My all time favorite: Michael Kors.

Upwards of $300, the collection of handbags and the infamous 'MK" symbol can be seen on the arms of celebrities and social elite. So what is so special about these handbags? I did some investigating to find out.

 According to collegefashion.net,the high-end fashion designer thinks of what the average fashion-conscious American woman wants to wear, in order to bring out a hidden sexiness that is both casual and classy.

 Not only is he one of the world's most renowned designers, but he is also a writer. He has contributed to numerous books on fashion.

 I was surprised to learn that most women who purchase a Michael Kors handbag over a Coach bag do so because of the way Kors bags are marketed.

 According to businessinsider.com, a major key to the designer's success has been the fact that he "was the first to hit the market's sweet spot: people with money to spend but are not rich." This market is referred to as HENRYs: High Earners Not Rich Yet.

HENRYs earn between $100,000 to $250,000 per year. Though the price tags of $250 to $450 may seem outlandish to those in lower income brackets, members of the HENRY segment are allowed to experience the luxury of owning a designer handbag or watch without feeling like they have just broken the bank.

Choosing the right audience in any business venture is a smart move. Your ideal customer will be more than willing to purchase from you if you present your product to them in a way that they can relate to.

 So, do you want to sell more books, get more clients and make more money? Take a lesson from Mr. Kors.

 Choose your audience wisely.

 Until next time,

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