How Podcasting Can Help You Sell More Books

Podcasting can be a great promotional tool for authors

If you are like many authors, you are probably looking for new and exciting ways to get the word out about your business. Well, there is a way that you can do that without having a huge marketing budget. In fact, you can even start your very own professional podcast for free, using a service called blog talk radio.

Blogtalkradio came onto the scene in 2006, offering a platform for amateur radio show hosts to launch their own radio shows online. Since its inception, the site has allowed regular everyday people to interview some of the biggest names in entertainment, media and other arenas.

What is podcasting?

Podcasting is derived from the words 'broadcasting' and ipod. The most popular format of a podcast is MP3, which is a type of audio file. It is a form of audio broadcasting on the internet.

Podcasting became linked to the ipod because people would download the broadcasts to listen to them on their ipods.

Now, you can listen to a podcast on virtually any device, from your desktop computer to your smartphone, to your tablet.

You can record your talk radio style podcasts from home and share them with people all over the world.

People like to hear from authors, so you could actually use this platform to interview other authors, or to do readings from your book.

If your book is nonfiction, you can use a podcast to share your expertise on a particular subject.

How can podcasting work for me?

Think podcasting wouldn't work for you. Ask yourself these questions:

1. Are you passionate about a particular subject?

2. Does your book touch on a subject that you could build a show around?

3. Do you feel comfortable talking about a subject?

These are just a few of the questions you should ask yourself.

Then, sit down with a pen and paper and write down your show ideas.

Authors On Tour is a great example of podcasting that focuses on interviewing authors. It is a live broadcast of authors being interviewed at Tattered Cover Book Store with three locations in Colorado. 

So, if you have been looking for ways to promote your book, consider starting your own podcast.

Interested in learning about more ways to promote your book? Subscribe to my mailing list where I share tips and strategies to help you build a business around books. You can do that here.

Until next time,