Experiment in Self-Publishing Leads to Ebook Success

 Find A Need And Fill It...With Your Book

Eric Goldman and Rebecca Tushnet self-published a legal casebook on advertising and marketing law as an ebook.

The reasoning behind self-publishing the book was due to the fact that there were no published casebooks covering advertising and advertising law and professors found themselves having to compile their own materials to use in the courses.

Goldman and Tushnet saw this as an opportunity and published an 870 page, 400,000 word casebook to fill the need.

The two utilized self-publishing platforms such as Scribd and Gumroad to publish the book, seeing which medium was the better one to use.

Through their experience, Goldman and Tushnet were able to reflect on some of the pros and cons of self-publishing.

You can read about the pros and cons that they learned, as well as read the entire story on Forbes.com.

Until next time,